But as you start to delve into the long list of tasks that a new business demands, you might find yourself becoming overwhelmed. From boudoir photography marketing to purchasing studio equipment and greeting your first few clients, it takes a lot of effort to build the foundations of your business.
What started as a lifelong dream can quickly descend into drudgery if you are unable to balance your time, but there are ways to prevent that from happening. Yes, you really can help your business thrive without giving up your life in the process! Here’s how to get into the right mindset:
- Decide what “balanced” means to you: Your priority, even while you’re so busy, is your own health and wellbeing. It’s important to decide how much of your time you want to dedicate your work and how much time you need for each of things that are meaningful to you – without feeling guilty that you could be slogging at the studio a bit longer instead.
- List what’s important to you: Perhaps you want to be able to spend a few hours each day with your family or friends, or you want time to pursue a hobby or get some exercise. What is it you need to feel that your life is fulfilling you? Pin down the things that are important parts of your life and make sure you’re setting enough time aside to include them in your schedule.
- Set your boundaries: Things tend to overlap when so much of your time is being dedicated to a certain goal. You might be getting phone calls in the evenings, responding to emails first thing in the morning or agreeing to photoshoots on the weekends. At first, it’s natural to jump on these opportunities, no matter how inconvenient, but be aware that you are setting yourself up for problems in the future if you do. Which leads on to…
- Say NO if you need to: Are you happy to host sessions on a Sunday? If you host one now, the client might ask again in the future or tell her friends you’re happy to schedule around your clients. Saying yes when you’d rather say no is a slippery slope. Remember that it’s perfectly fine to say no, even when things get hectic. And no, you don’t need to give an explanation!
- Don’t try to do everything: You don’t have unlimited time and energy, sadly – although most of us sometimes wish we did! If your boudoir marketing strategy is too detailed and complicated, pare it down a little – only do as much as you are able to. Sure, you might have made a few bookings at that expo next weekend, but it might be much more important to take a break and go hiking with the kids.
What we’ve looked at in this post are the mental hurdles that you’ll need to get past to make sure you’re still living a healthy, happy life while you funnel your energy into getting your business off the ground. Never forget how important you are, or that life is about more than just work!
We would also suggest setting up a comprehensive marketing strategy for the year ahead and outlining each individual step you’ll need to take to meet your goals. We can help with that – we’ve just launched a brand new online course called Market Your Boudie Off that will open your mind to the marketing options available to you and help you tailor your strategy to be exactly what you and your business need, right at this moment.
And as a special thank you for joining us on this journey, for a limited time only we’re including an exclusive free gift when you sign up! How to Run a Successful Boudoir Marathon is everything you need to know to make this popular boudoir event work for you and your clients. And Market Your Boudie Off will show you how to incorporate it into your year ahead to meet every one the goals you’ve set for your business – come find out more over at the website!