You absolutely should be getting your name out there, building your brand and making yourself known to the women who fit the profile of your ideal clients – but you don’t have to cripple your finances to make it happen. There are plenty of ways to build a boudoir marketing strategy around cheap and even free marketing channels.
We’ve covered every option, from the completely free to the bigger investments, in our brand new course created exclusively for boudoir photographers, How to Market Your Boudie Off. We’d love to show you how to build a marketing plan that will get you exactly what you want but, in the meantime, here are five easy ideas to help you lower your costs:
- Find Cheap and Free Giveaways
When you want to give something away to your client to build loyalty and impress them with your customer service, you don’t need to fork out for an expensive branded t-shirt or a pearl necklace. You can offer her something that will cost you very little or nothing, like a desktop background featuring one of her images or an eBook on makeup for the boudoir. Her reaction to your thoughtful gift won’t scale with its price tag – it really is the thought that counts.
- Stick to Local Gatherings
You want to get seen, but you don’t want to pay a hefty entry fee to get a table at a national conference or expo. Go local instead – the cost of taking part in a community show or contributing to an event that your Chamber of Commerce is arranging will be a whole lot more palatable – and the women you’ll reach will be much closer to home.
- Do It Yourself Online
You don’t need to be an expert to create your own website. Stick to helpful packages such as WordPress and you will find cheap templates that have been pre-designed to get you started. Meanwhile, SEO can and should be improved over time, because the search engines balk at too much change at once. You can build just 10 minutes into each working day to improve your meta descriptions, photo optimization and internal links. We promise that those 10 minutes will do a lot more than you might think for your brand recognition.
- Find Mutual Advertising Opportunities
There could be tens or even hundreds of businesses in your area that are trying to attract the same clients you are. Offer to place their marketing materials in your reception area or take amazing images to promote their products. In return, perhaps they might be willing to display your work or marketing materials for their own clientele to see.
- Take to Social Media
There’s been no end of fuss since Facebook began culling updates from its users’ feeds. But did you know that Facebook advertising is still the most cost effective marketing option currently available, and that its powerful targeting makes it an even better way to direct your promotions to the right people? Other sites, such as Flickr, Google+ and Pinterest, are completely free – and they may just be where your ideal clients are hiding.
These are just a few ideas to help you boost your profile without dipping to far into your hard-earned capital. We hope they will get you started and spark your imagination to find even more cheap and free marketing options in your area.
Meanwhile, if you’re looking for a comprehensive and personally tailored boudoir marketing strategy that will help you build a brand that brings clients rushing through the door, we have everything you could possibly need to know, all in one place.
Our 25-lesson online course, Market Your Boudie Off, covers all of the marketing options available to you – and all the insight you need to make them work for you. It’s a fast-track guide to an unbeatable marketing plan that will walk you through the year ahead and help you get your business exactly where you want it to go. Interested to find out more? Come join us on the website right now!