We photographers are artistically minded – it’s what makes us so good at what we do. And while we can’t promise to make you a database wizard, we can show you how to make the most of your own way of thinking to always keep you on the right track.
- Forget setting up a filing system – you’re never going to use it. Instead, clear off some surface space and make a pile for each client or booking. You don’t need labels and file dividers, you just need to remember who’s in which pile and remind yourself to add documentation to it as it comes in.
- Make your computer easier to manage. This is just as easy as the first step: simply make a folder for each client on your desktop or in your documents folder and throw everything relevant into that file as you go along. It’ll be easy to find things the next time you need them but, on the other hand, you won’t need to worry about a complicated system.
- Invest in a calendar whiteboard you can scrawl on and hang it in front of your workspace. Write down all the important dates for your boudoir photography marketing, such as deadlines for advertisements and the expos you want to attend. Add all of the dates that matter for each client, such as the date of her booking and when she is expecting her products. Now you have an at-a-glance guide to your day and week ahead – no need to think about your schedule.
- Use design elements to create your system. You are a visual person, so your organization will need to be too. Use colours that appeal to you, designs that you want to interact with and materials you enjoy using. This can apply to everything from the colour of your pens to the size of your notepads – if you’re attracted to the system you’ve set up, you’ll be more likely to use it.
- Avoid Throwaway Tasks. When we’re not sure what to do, we often resort to the kind of task that seems like it’s helping, but doesn’t actually have any effect on our end results. We check our website traffic, for example, or look for comments on our blog. It’s easy to become absorbed in these things, several times a day, but they won’t actually promote your boudoir photography marketing in any tangible way. If you find yourself doing these things on a regular basis, take a step back and consider what else you could be doing instead.
Being organized is much easier when you know what you’re working towards and how you’re going to get there, so you might be interested to find out more about our new online course for boudoir photographers. Market Your Boudie Off was written just for you, by a boudoir photographer who understands that marketing and being organized isn’t always the most appealing thing about running your business.
Market Your Boudie Off will help you unlock the secrets of a winning marketing strategy – one that’s tailored to fit a boudoir business and makes use of all the many avenues that are open to you. We’ll show you how to cherry pick from your marketing options to build a plan that will take your business to the next level – come visit us at the website to get started!