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The Top 5 Ways a Boudoir Website Can Irritate its Readers

If you’re planning to build a website for your boudoir photography business, take a few moments to look inside the minds of your future readers. And if you’ve already launched a website for your studio, you might want to check it for these cardinal sins. Fingers will slam down on the back button quicker than you can blink if your readers meet with one of these frustrations:

  1. Clutter and Confusion – You’ve got three seconds to orient your visitor, let them know what your site is all about and tell them what to look at next. Three seconds – that’s not a lot of time to play with, so the worst mistake you can make is to clutter your pages with too much information. Keep it simple, be very clear what each individual page is about and provide clear signposts to guide the reader on their journey through your boudoir photography business.
  2. Auto-Playing Multimedia – If you’re thinking of adding a slideshow or music track to your website, or a video tour of your studio, make it an “opt in” choice for your readers. A sudden burst of music can be seriously shocking if the speakers are turned up high – and a potential client who sneaks to your site at work is going to be really annoyed with you if she gets caught because your voice blared out for everyone in the office to hear. And spare a thought for the moms who have just got little one to sleep and are settling down for a moment of rest, too!
  1. No Contact Options – If a reader has navigated to your contact page, it’s because she wants to contact you – and she wants to have her choice of ways to do it. She’ll find it really frustrating to be faced with a generic contact form and no information about when or how you’ll respond. By all means include one, but you should also let her contact you by phone, email, at your physical address and even through social media.
  2. Jargon, Jargon, Blah Blah Blah – When it comes to writing about products, services, photography styles and even your About Us information, nothing is more off-putting to a reader unfamiliar with the industry than jargon. It’s tempting to use them to show that you know what you’re talking about, but the effect will just be to confuse and annoy the reader who doesn’t. Write like you speak – keep it simple and get your point across without all those irritating technical terms and buzzwords. Your reader will appreciate you for it and see you as someone who can help them find what they need.
  3. Copy Written for the Search Engines – The search engines aren’t going to rank you for your keywords if you aren’t including them, so you have no choice but to work them into your text. On the other hand, few things will bore a reader more quickly than copy peppered with obvious SEO bait. Times have changed and you don’t need to mention your key phrases once every 100 words any more – twice in a blog post will do just fine.

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  • Jodi O - October 22, 2014 - 5:24 pm

    You have given me lots to think about. My site is always being tweeked. I love the musical slideshows, but I am starting to think I should take them off my site.

    • Kathy Honeybourne - October 22, 2014 - 5:48 pm

      Your video galleries are “opt in” without sudden bursts of music as visitors land on your gallery page so that’s a good thing. It might be worth having slideshows without the music.
      Beautiful photography by the way!ReplyCancel

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