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Category Archives: Boudoir Marketing

Finding Content for a Boudoir Newsletter

Finding the right information to include in a boudoir newsletter is relatively easy – as long as you sidestep the fatal trap of making it all about you. Your readers will of course want to know about offers, new services and products, but your primary aim should always be to give them something captivating to […]

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10 Tips to Hold a Boudoir Open House

In most small communities, an open house is still one of the most welcome ways to introduce and advertise your boudoir business. It gives all those potential clients a chance to see your talent and decide for themselves whether they should take advantage of it. Meanwhile, it gives you an opportunity to build connections, show […]

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5 Tips to Find the Perfect Boudoir Marketing Partners

No man is an island – and neither is your boudoir photography marketing! Building partnerships is a great way to set up a firm foundation for your studio. It allows you and your partners to lean on one another’s reputations, launch joint marketing efforts and support each other with referral clientele. Combining your resources often […]

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5 Ways to Keep Your Clients Coming Back

There’s incredible value to retaining an existing client – their Lifetime Value is worth more than you might have realized. According to the White House Office of Consumer Affairs, it’s up to seven times more expensive to acquire a new customer than it is to keep a current one. It’s also easier to sell your […]

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Understanding the Lifetime Value of a Client

Lifetime Value is a prediction of just how much profit you will make from your clients throughout your future relationship. Why should this concern you? Because the higher you can push your overall Lifetime Value, the better your business will do. How to Calculate the Lifetime Value of a Client There’s a complicated formula behind […]

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